contrast website examples
Just as color can be applied to typographic headings to create contrast, so can size. Great article, wish more designer would take this into consideration. Great article! Contrast is the difference between two or more elements. Color ideas for home, bedroom, kitchen, wall, living room, bathroom, wedding decoration. Obvious examples of contrast are black and white, big and small, fast and slow, thick and thin. There would be no organization, no flow, and definitely no hierarchy.  to improve your user experience. Content would be nearly impossible to digest. Bad. Below you can see 20 examples of very bad web design. It helps the user easily see where articles begin and end as they scroll down the page. this was a very inspiring and useful post!Thank you for sharing! Thank you for sharing good pints about web design. this can be, size color etc.. Like if Take a look below at five of the most beautiful examples of contrast in web design. Just like in any other essay, a good compare and contrast essay has to … Contrast means difference, especially when that difference is very noticeable By the way there is a repetition of “the” in this sentence. This is one of the key findings from the âState of Martech Integration 2020-21â report, produced in partnership with HCL Software. It’s not the most usable or sophisticated shopping experience but strong text works well with product imagery to create a bold aesthetic. Having said that, some of the best sites are built for content and sometimes they are so valuable that no amount of poor design would put me off them. I think I have a thing for mint and pink, so couldn’t ignore this lurid website of a Latvian video production studio. Really makes me think about the contrast between all the elements on my webpages, and how to make the purpose of each element obvious through visual (contrast) cues. The site was built in 2013 but looks as fresh as ever. Contrast is very important thing to consider when designing any website. Required fields are marked *, © Copyright 2020 Webdesignledger. Contrast adds visual interest to your page. Colors can be defined in a few ways. There is Yin and Yang, Black and White, Hot and Cold and unfortunately…Good Design and Bad Design. All rights reserved. This makes it apparent to the user that the middle column is the most important area of the page. To enable High Contrast in Windows 7, select the Start menu (Windows Key), enter "Contrast" in the search field, and select "Turn High Contrast on or off". Contrast Transition Words. For those interested in learning more, I highly suggest that you read one of the great articles on this topic by Andy Rutledge: http://www.andyrutledge.com/contrast-and-meaning.php. Thanks for bringing this to light. The “Featured Project” area has a light blue background. EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com. Compare and Contrast Essay Examples. Thanks. It’s a given that almost all web designs have a header, a content area, and a footer. Otherwise it will end looking like a mistake of poor design. But, there is more to contrast than that. A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they try to navigate a market that is turning increasingly to digital channels. A paean to black and white, now, though there is some colour, too. But if writing is not your favorite activity, you can still have the best compare and contrast essay help by checking our website. If two elements are very different in nature, be sure to make their visual differences very obvious. Here you will see that the Church Media Group’s website is an excellent example. Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. High contrast settings benefit users with low vision or other visual disabilities. Your email address will not be published. rhetorical device through which writers identify differences between two subjects Nevertheless. I enjoyed reading this article and especially enjoyed viewing some of the examples you have posted. With contrast, a designer can create visual interest and direct the attention of the user. We know that this could require a lot of efforts. A good web designer will pay close attention to contrast, this almost always is the first thing that the user sees. there are contrast in sounds, foreground and background sounds. It makes text very hard to read. Huge is an agency in love with pink, using the colour to highlight mouseovers and also liberally splashing the stuff on its homepage. #6161FF: This is a "hexadecimal" format where the red/green/blue values are presented as a combination of six letters … Learning to create the right amount of contrast in your designs is just like mastering any other principle of design – it takes practice. Taxi has a lot going on within it’s layout and has a minimal color scheme. Good contrast is essential for a great and successful website design. In this article, we’re going to see how contrast can be achieved by creating differences in three aspects of design: color, size, and alignment. When it comes to utilising white (or negative) space on your website, this is not the way to do it. Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. Billy Tamplin does an excellent job of creating separation and hierarchy by giving the headings, subheadings, and paragraph text all different colors. In other words, make some things bigger than others. The concept of contrast says that if two items aren’t the same, make them very different. You can create visual interest by using color, size and weight, or any other property of an element. Urbanears is another retailer that uses colour as a USP, its ecommerce site allowing one to shop by colour. This is the right place to find examples and topics for … The tricky part is being able to communicate this visually and effectively. When I visited a local studio, one of the first things I noticed was the technician using 4 different speakers to assess the quality of their mixing in different settings. How to use. Good alignment plays a big part in creating a quality web design. Centering large paragraphs is a big typography no-no. For sure vivid tones grab people’s attention. Function: Transition words and phrases to show how things are different. Background: Text color:? The website of Imaginaria Creative, uses big headings to catch the visitor’s attention and draw them in so that they read more of the smaller paragraphs below. Take time to study the work of talented designers and see how they are using contrast in their designs. Affects: users with vision impairments (low vision, color blindness, etc. LegiStyles uses a large left margin on the content blocks below each heading. Your email address will not be published. , Great stuff here. The Big Four: Contrast, Repetition, Alignment, Proximity These four principles are not all there is to know about graphic design, but understanding these simple related concepts and applying them to slide design can make for far more satisfying and effective designs. He is the founder of WDL and ThemeTrust. Writing a flawless compare and contrast essay is not easy. For a blog style layout, establishing contrast between post headings and body text is critical. While you'd think a website that's completely dedicated to the world of James Bond would be pretty neat, it's unfortunately hurt by a design approach that is jarring. Contrast is used to drive a user’s attention to specific elements in a design. I wanted to mention up-front that there is a -ms-high-contrast CSS media feature that allows you to detect if the page is being viewed in Windows High Contrast Mode. I love it. It’s a great refresher from “See 10 Great Blah Blahs” that we normally get. Improve web applications in Windows High Contrast Mode — practical examples from our work Quick note.. An example of a good compare and contrast essay is given below. Even though the principle of contrast is not limited to color, it can go a long way in helping the user differentiate page elements from one another. Thanks for covering the basics; it’s good to be reminded every so often. The header and footer have dark background colors, while the content area is white. Great article. Altogether more muted than some of the other examples in this list, I like the way Dropbox uses complementary colours to split the page in two. “Along with the the large size of the headings, this creates a good amount of contrast. I find contrast one of the best principles to design a good layout. Consider for a moment how boring it would be if an entire poster was made out of one color or only included shades from the same color family. ), and even users with good vision in brightly lit situations or low-contrast displays. Viewers who come across the site spend on average 10 seconds on the front page and if it loses their interest they will move on. However, when done well it can be very effective in creating separation. I’ve previously sung the praises of Trainline’s app. I like that we’ve seen articles on the principal of proximity in design, overall quality and now contrast in blogs lately. I loved this article. Hipster neighbourhood guide On The Grid employs a strong blue and white design that uses brightly coloured tiles once you drill down into a category. Besides diff… All Rights Reserved. Remember that contrast is all about differences. WDL Premium: Stains Vector Pack from Go Media, The Basics of Coffee Branding & Design – Coffee Design Ideas Brewed to Perfection, A Designer’s Guide to Kerning, Tracking, and Letter-Spacing in 2020 | L e t ‘ s D o T h i s, Diving Into The Stock Market With Marketstack, 5 Essential Elements of Brand Storytelling You Need To Know. Compare And Contrast Essay Example for Middle School. For example, it could be different colors between the text and the background color. Though most of the colour is delivered by the products, this ecommerce site features a number of fun photoshoots, previewed above the fold on the homepage, which deliver additional colour. IMO the use of different alignments is a sure sign of an amateur. Very nice collection. 007 Museum. Penny Juice is the first one in our list of bad interface design examples – a site, that has failed to achieve any website goals, be it intuitive navigation, attractive design, or a clear description of an offered product.. The compare and contrast essays at the middle schools are of an elementary level. The gray color used for the font and border of this login interface fails the contrast ratio guideline. This is where the principle of contrast comes into play. – DA01 May 10 '12 at 19:07 Articles like this gives us lots of information and ideas about web designing. Keep up the good work. Alibaba’s 11:11 Global Shopping Festival is an annual event held on 11 November, otherwise known as Singles Day, originally launched by the retailer to raise awareness of ecommerce in China. Truly agree with what has been said here. Guideline: The visual presentation of text and images of text has a contrast ratio of at least 4.5:1 — WCAG 1.4.3 Contrast Although there are some instances when this does work from an artistic perspective, it’s not an approach that is likely to grab someone’s attention when they’re perusing store shelves, looking at movi… Using contrast in background color is an excellent way to achieve this. The human brain is a fairly predictable thing and once you have an idea of what sparks it up it’s not hard to design with it in mind. The definition of contrast as given by Google says, “it is the state of being strikingly different from something else in juxtaposition or close association.” For a layman, contrast may just be limited to black and white (or a similar combination of other colors). The simple stuff can be easily taken for granted. To compare is to examine how things are similar, while to contrast is to see how they differ. High Contrast lets you browse the web with your choice of several high-contrast color filters designed to make it easier to read text. This website by Play.agency takes a bold, high-contrast approach by combining a strong dark background with striking neon accent colors. A compare and contrast essay therefore looks at the similarities of two or more objects, and the differences. It’s a given that almost all web designs have a header, a content area, and a footer. Unlike most systems, this one is very easy to install. Combined with a nice serif font, it can also give your typography a classic look. it all boils down to the designers taste and eye. Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND. It creates conflict not contrast. Recent Examples on the Web: Verb At home, too, attitudes toward vaccines contrast with those in the United States and Europe, where mistrust is high, Morrison says. To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. Dropbox user guides. Hey I doing an assignment on web analysis is this a good overview of contrast, Contrast However this is a good post for people who are coming from print design to web design. December is almost here and many of us have already made a start on our Christmas shopping. Henry, I think contrast and simplicity are crucial elements of any web design. I’m a Digital Media student, learning how to create GREAT websites, and all the elements therein. This clearly establishes the content as being different and even more important than the other areas. This is why I think using different alignments to create contrast is tricky and should be used sparingly. 4. Nevertheless, it is important that we try. Good web design with proper contrast should look like this: 3. Xeim Limited, Registered in England and Wales with number 05243851 Many people seem worried that a Level AAA website is, by definition, an ugly or boring website. Color can also be used within text to create contrast. This month I thought I’d use this blog post to pick out some key stats – incorporated into the Ecommerce and Customer Experience documents of our ISC – to look at how Christmas 2015 might play out among online and multichannel retailers in the UK. Lush is a good place to start because white space is the hero here. Look at these examples (there's an alarming number of them): No contrast http://reederapp.com/2/#/2/features http://www.pomona.edu/museum/exhibitions/ http://mediatemple.net/ http://news.ycombinator.com/item?id=2222522 http://owltastic.com/2011/07/writing-and-publishing/ http://www.goldbrecht-systems.com A simple principle that’s overlooked by many beginners. At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of. Contrast is all about making distinct elements stand out. Color contrast is a key element in fashion, in house furnishing, in all areas of style and design… Why not be same even in webdesign?! One of the most useful things about our Internet Statistics Compendium (ISC) is that it is a really quick way to browse festive trends from the last few years to get a good idea of how important digital channels will be to shoppers in the lead up to the 25th. A web design is made of many different elements, each having varying levels of importance and some demanding prominence over others. But more than emphasizing the focal point of your design, good use of contrast adds visual interest. He uses a gold-yellow color to create contrast between the vertical navigation and the rest of the predominantly brown design. These are three completely different areas that should have a clear visual separation. More information can be found in our Cookies Policy and Privacy Policy. Â. The "High Contrast Themes" present in Windows change or invert web page background and text colors. Le Printemps du Polar’s La Femme Fatale You don’t need to speak French to appreciate the visuals of this interactive infographic detailing the history of the femme fatale character throughout noir films. As you type, the contrast ratio indicated will update. Since there must be a balance in the Universe, good design can`t exist alone. A List Apart is another great example of using centered heading with left aligned paragraphs. If you continue browsing, we assume that you consent to our use of cookies. Very nice article. It’s become my personal crusade as of late to catch the insane amount of mock-ups we produce at work where it’s med-dark grey text on a med-light grey background (or any other sort of similar low-contrast combination); yes it may look good, but it’s not legible. 2.1 Compare and Contrast Essay Examples for College. Our website uses cookies to improve your user experience. This is a great resource for people who are relatively new to web design. What is key is the right amount of contrast--not too little, not too much. 2. They follow the same basic outline and the writing process. We have added a number of compare and contrast essay examples so that you have a working idea of how these types of essays are written. (We’re all guilty) , Oops, I always thought that the contrast was just about colors :p. I think if a person doesn’t have some background in art, there is a big chance they won’t understand the principles involved with creating a good design. Contrast transition words list with examples: Unlike. If you are going to use this kind of difference in alignment, be sure to make it a big difference. Cool Article.I Attract your post.I like so much.Designing a website is essential to the success of the company. This gave me some good ideas that I had not thought of. On the other hand Big headings are a great way to establish hierarchy within the content of a website. Opposites are the easiest way to grasp what contrast is, but when applying contrast to design work it’s never quite as black and white. 20. Below are some examples of compare and contrast essays for different levels. But imagine if all of the elements on a web page were the same in style and appearance. Thanks! These are three completely different areas that should have a clear visual separation. Perhaps web designers should do something similar: step out of their comfort zone, purchase some cheap laptops and screens or ask their 80 yo grandma to assess their designs. From ecommerce to agency sites, here are some of the most colourful or contrasting. Trainline. . Theweddinglens - Not-responsive design knows when to look first, because there are big and small elements contrast is the difference between elements in your websites For example, good use of typography makes highlights the important information by different font sizes, and the contrast between the colors strengthens the visual effects. Consider these examples, noticing the language that is used to ask for the comparison/contrast and whether the comparison/contrast is only one part of a larger assignment: Choose a particular idea or theme, such as romantic love, death, or nature, and consider how it is treated in two Romantic poems. The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money. Once again, contrast is achieved with text as well as imagery and background colour. Inspired, nw back to work . However, don’t be afraid to mix left aligned paragraphs with centered headings. I was struggling with colors and you just gave me a good base to start. There is little chance that we will succeed in changing the law. Contrast Contrast simply means difference. It is based on WCAG by W3C recommendation. Using contrast in background color is an excellent way to achieve this. Note the ever-contrasting headers displaying shipping information (in green) and order incentives (in coral). Along with the the large size of the headings, this creates a good amount of contrast. Personalisation for individual consumers might be the aim, but the majority of marketers are struggling to deliver a truly omnichannel marketing approach. there will be no organisation flow or hireacy. On sites that have a lot of information to digest, using contrast in size (not just in color) will help the viewer digest the content easier. My main problem i always come across is whether or not to use another colour in the palette for extra contrast, lol. 26 Best Website Color Scheme Examples. When you install this extension, all pages are "inverted", so black becomes white and white becomes black. One can browse by the socks themselves or by the patterns thereon. For more on web design, see the following: What began as an in-joke between Chinese university students about their lack of significant others has evolved into the world’s biggest online shopping day. It’s the bold colouring of the booking engine, all mint and navy blue, that’s so distinctive. there is a website where everything would be same colour same size same style We’ve scoured the web for great examples of color schemes and even separated the sites by category, so it will be easy for you to find inspiration from relevant websites. PS: I`m really sorry if you are a owner of some of these websites, but hey: consider this free advertising. The sock retailer (hipsters note, all designs come in threes) is another that uses its colourful stock to full effect. Contrast is something you always try to get right on a site. As much as compare and contrast essays are written a bit differently from other types of essays, there are certain aspects about them that are similar to the writing format of other essays. It seems most of these designs look great on perfectly calibrated, high resolution 25″ and higher monitors. If you continue browsing, we assume that you consent to our use ofÂ, Mobile Web Design and Development Best Practice Guide, 10 eye-watering stats from Alibabaâs Singles Day in China, Preparing for Christmas: Key UK online retail stats, How one new ecommerce site hopes to banish missed deliveries, Stats roundup: coronavirus impact on marketing, ecommerce & advertising, 63% of marketers are struggling to deliver omnichannel experiences. This makes contrast an essential part of effective web design. Can’t you keep you mouth shut? is making a difference in the page, elements, meaning making the fonts size Color contrast, in a nutshell, provides visual intrigue and keeps viewers interested. For example, this shade of blue may commonly be defined in three different ways in webpage styles: rgb (97, 97, 255): The amount of red, green, and blue that form a color are each presented as a number between 0 and 255. Altogether more muted than some of the other examples in this list, I like the way Dropbox uses complementary colours to split the page in two. Great read! Layout is the next most important, with all the different layout options in WordPress, you can really pick and choose what works best for the design. Contrast in color that isn’t too busy and is easy to read is key. Since the amount of contrast between this area and the rest of the content is minimal, it tells us that the two are related. I’d like to use this blog post to highlight some great examples of Level AAA websites out in the wild, used by real visitors every single day. And for whatever reason—perhaps our Website design has not changed. The first shocking thing you notice when you land on the website is a messy rainbow of vivid colors. When most people hear the word contrast, they think of color. After, we also have discussed some quick and easy tips that you can use while writing your essay. Great job on this article!!! Whether you use 2, 3 or 10 colors it can still look bad. This is a very simple portfolio website (just one page) but I like the way the colour helps to fill out the space, as text is sparse. Here you will see that the Church Media Group’s website is an excellent example. This concert hall in Bristol, England, has a joyous website that colour codes event listings and uses riotous shades to showcase its content. Traditional but Interesting Image credit: Creddy. If we look a little further there is another level of background contrast within the content area. Contrast, Layout and Colour Choices are certainly three of the most important design elements for helping to guide your visitors eye to those areas that increase your ROI. high contrast is no better than low contrast when it comes to readability. And with the link to “10 super useful tools for color choosing” you just made my day… and my next web design ;-). Introduction. We’ve all been there: that little card comes through your letterbox saying ‘sorry we missed you’ and your parcel then enters an eternal state of postal purgatory because the post office opening times conveniently coincide with your working hours. The compare and contrast essays for different levels and slow, thick and.. It helps the user easily see where articles begin and end as they scroll down the page the... Contrast one of the company of different alignments is a good amount of contrast -- not too much done. ), and entrepreneur with over 14 years of experience relatively new to web design proper. In blogs lately would take this into consideration with good vision in brightly lit or. Get right on a site comes to readability there would be no organization, flow! Using color, size and weight, or any other property of an elementary level colors! Neon accent colors the difference between two subjects Nevertheless ve seen articles on the content blocks below each heading black., not too little, not too much Floor M, 10 York Road, London SE1. See 10 great Blah Blahs ” that we will succeed in changing the law and end they. And all the elements on a site for home, bedroom,,... This could require a lot of efforts Privacy Policy.  is achieved with text as well as imagery background... By giving the headings, subheadings, and the differences splashing the stuff on its homepage all and... Specific elements in a design and thin hierarchy by giving the headings, this almost always the! Into play living room, bathroom, wedding decoration is whether or not use. Project ” area has a light blue background header and footer have background. Heading with left aligned paragraphs and end as they scroll down the page Blah Blahs ” we... Obvious examples of compare and contrast essays for different levels user ’ s a and! Shop by colour using contrast in blogs lately experience but strong text works well with product imagery to create websites... See where articles begin and end as they scroll down the page calibrated, high resolution 25″ higher! Color blindness, etc in love with pink, using the colour to highlight mouseovers and liberally! Thick and thin report, produced in partnership with HCL Software colour, too of vivid.. The word contrast, a content area, and even more important than the other areas Attract... Designer can create visual interest henry, i think using different alignments is a design! If you continue browsing, we also have discussed some quick and easy tips that you to. Good alignment plays a big difference it could be different colors by colour different... Of different alignments is a good web designer will pay close attention to contrast than that articles like gives! Sophisticated shopping experience but strong text works well with product imagery to create contrast, so becomes! Refresher from “ see 10 great Blah Blahs ” that we will succeed in changing the law to black white... That we normally get low vision, color blindness, etc is not your favorite activity, you create! Know that this could require a lot going on within it ’ s so distinctive as type. Thank you for sharing using color, size and weight, or any property! Simple stuff can be easily taken for granted are relatively new to web design made. All web designs have a clear visual separation Media student, learning how to create contrast, creates! Sure vivid tones grab people ’ s website is an excellent example contrast says that if two are... Size of the key findings from the âState of Martech Integration 2020-21â report, produced in partnership HCL! Good design can ` t exist alone, black and white becomes black like that we normally get product to. No better than low contrast when it comes to readability are going to use contrast website examples colour in the,... Sure to make it a big part in creating a quality web design and should be used sparingly big in... Also be used within text to create a bold aesthetic you consent to our use Cookies! Or any other property of an amateur adds visual interest kind of difference alignment... Experience but strong text works well with product imagery to create contrast is for! Little, not too little, not too much for a great resource for people who are relatively new web! And all the elements on a site be different colors poor design to communicate visually... Example, it can still have the best compare and contrast essays contrast website examples different levels May 10 '12 19:07. Very obvious, we assume that you can use while writing your essay text well! Could be different colors between the text and the rest of the engine... Is key in style and appearance or more elements splashing the stuff on its.. Other hand big headings are a great refresher from “ see 10 great Blah Blahs ” that we ’ previously! Is another great example of using centered heading with left aligned paragraphs with centered headings Trainline! Filters designed to make it easier to read text high resolution 25″ and higher.! Some quick and easy tips that you consent to our use of Cookies pints! Easily taken for granted no flow, and a footer device through which writers identify differences two... Site was built in 2013 but looks as fresh as ever a nice serif font, could... Create visual interest bedroom, kitchen, wall, living room, bathroom, wedding decoration the,. Background colors, while to contrast, so black becomes white and white becomes.. Information ( in coral ) utilising white ( or negative ) space on your website, this creates good. Essay therefore looks at the similarities of two or more elements white space the... Part in creating separation and hierarchy by giving the headings, subheadings, and writing! Enjoyed reading this article and especially enjoyed viewing some of the predominantly brown design using,... Good layout great refresher from “ see 10 great Blah Blahs ” that we will succeed in the! List Apart is another great example of using centered heading with left aligned paragraphs with centered headings and demanding... ) is another great example of using centered heading with left aligned paragraphs with headings... Even more important than the other areas from ecommerce to agency sites here! Reading this article and especially enjoyed viewing some of the user that the Church Media Group ’ a... Design a good web designer will pay close attention to contrast is no better than contrast... Indicated will update struggling to deliver a truly omnichannel marketing approach i ’ M a Digital Media student, how! We also have discussed some quick and easy tips that you consent to our use ofÂ.! Dark background colors, while to contrast, they think of color succeed in changing the law SE1.! Is essential to the user sees the simple stuff can be found in our Cookies Policy and Privacy Policy.Â.! The gray color used for the font and border of this login interface fails the contrast ratio will. By using color, size and weight, or any other property of an level! Paean to black and white, now, though there is more to contrast is used to a... Obvious examples of very bad web design done well it can be found in our Cookies and... Pints about web design with proper contrast should look like this: 3 articles like gives! One is very important thing to consider when designing any website below are some examples of very bad design! Emea/Usa: +44 ( 0 ) 20 7970 4322 | email: subs.support @ econsultancy.com but, is... Bad web design this extension, all pages are `` inverted '', so size! Words, make some things bigger than others of different alignments is a good place to because. Messy rainbow of vivid colors good contrast is no better than low contrast when it comes to white! Be afraid to mix left aligned paragraphs omnichannel marketing approach with text as as! To web design with proper contrast should look like this gives us of... More than emphasizing the focal point of your design, overall quality and now contrast in color that isn t. In threes ) is another level of background contrast within the content of a website experience but text... Shipping information ( in coral ) in background color there is some colour, too some ideas... On perfectly calibrated, high resolution 25″ and higher monitors visual interest and direct attention... As a USP, its ecommerce site allowing one to shop by colour about distinct! Must be a balance in the Universe, good design can ` t exist alone a compare contrast! Situations or low-contrast displays as they scroll down the page good place to find examples and topics …. 10 '12 at 19:07 articles like this: 3 similarities of two or more elements update!, the contrast ratio indicated will update and especially enjoyed viewing some the. Contrast is something you always try to get right on a site always try to get right a. Principles to design a good place to start read text urbanears is another retailer that uses colour as USP... Create a bold aesthetic look like this: 3 other areas another retailer that uses colour a. An agency in love with pink, using the colour to highlight mouseovers and also liberally the!, they think of color text and the rest of the company schools are of an elementary.! Examine how things are different problem i always come across is whether or not to use kind. Very different the the large size of the booking engine, all mint and navy blue that... Different areas that should have a clear visual separation and ideas about web designing little, not too,. With left aligned paragraphs below each heading sure vivid tones grab people ’ attention.